Brand Strategy Workbook

A workbook designed to help you understand your business, market, competition and how it all fits together.

What to Expect from this Workbook

Analyze brand purpose

You’ll write down the reason you started your business in the first place. This will help you put in place a north star to strive towards and keep you motivated.

Setting brand values

These will help you align yourself with your customers and keep you on the right track. Values are also important for how your brand visuals will look.

Set goals for your brand

Setting goals is important! The workbook will help you prioritize what’s important and what’s not. This way you’ll also see your progress, which is motivating!

Get clarity!

Overall the purpose of this workbook is to help you get clarity around your business and help you build a coherent brand that you can be proud of!