Optimize It: A Beginner’s Primer to SEO
Search engine optimization (SEO) is the process of being discovered and getting traffic through organic search engine results pages.
Organic search = web traffic you want
Organic search is the dominant source of trackable web traffic and is also the largest channel of revenue for websites. Search plays a major role in attracting customers at the top of the funnel during their initial discovery process. It also creates awareness of your brand. Websites that build up their domain rating with superior technical SEO benefit from higher organic search rankings. If you’re just starting out, here’s a helpful beginner’s primer to SEO.
There are two different types of traffic from search engines: organic and paid.
Paid is advertising (pay per click) and is featured at the top and/or bottom of a search results page.
Organic refers to the results found in the middle of the page, which are unpaid. Earning the coveted top spots on a search page is accomplished through SEO.
Source: Orbit Media
Below are the different pieces of your SEO strategy:
On-Site (aka On-Page) SEO
Keywords
Content
Optimize Website for Search
Page Speed
To find out how to optimize each to create a solid organic search plan, read the full story at Velocitize where it was originally published.